Google's acquisition of Fitbit is still blocked by the European Commission's approval
Spending a $ 2.1 billion fund by Google to acquire the Fitbit fitness tracking company still requires approval from local authorities. The European Commission (EC) sets a temporary deadline to decide on the agreement next month.
In the submission, the EC set July 20 as the initial step of issuing a decision on the agreement, after Google reportedly submitted the agreement on June 15, 2020.
According to The Globe and Mail daily report, potential options open to the European Commission include completing agreements without conditions, setting conditions or opening a full investigation.
In February, the European Data Protection Council raised concerns over the "high level of risk to privacy and data protection" of the agreement. Google also faces surveillance in the domestic market from the US Department of Justice.
Google announced earlier the move to Fitbit in November 2019, as part of a strategy to increase its position in the wearable product sector and build on the acquisition of smart watch technology worth $ 40 million from Fossil.
If the acquisition of Fitbit goes ahead, Google will get access to the health data of around 28 million users: previously promised to offer the option to review and delete this information.
The acquisition process of Fitbit runs in the midst of conditions that are not conducive for both parties. The EU has long considered Google to run unhealthy business practices.
The results of an investigation conducted by the European Union Anti-Monopoly Commission. Since 2009, the commission representing 28 countries has conducted a thorough investigation of Google's business model.
From a series of investigations, Google was fined 1.49 billion euros (US $ 1.7 billion / Rp24 trillion). It was the third fine the EU had imposed on the search engine giant. In 2018, the fine imposed on Google broke the record, amounting to 4.34 billion euros. While the first fine is worth 2.4 billion euros in 2017.
In the submission, the EC set July 20 as the initial step of issuing a decision on the agreement, after Google reportedly submitted the agreement on June 15, 2020.
According to The Globe and Mail daily report, potential options open to the European Commission include completing agreements without conditions, setting conditions or opening a full investigation.
In February, the European Data Protection Council raised concerns over the "high level of risk to privacy and data protection" of the agreement. Google also faces surveillance in the domestic market from the US Department of Justice.
Google announced earlier the move to Fitbit in November 2019, as part of a strategy to increase its position in the wearable product sector and build on the acquisition of smart watch technology worth $ 40 million from Fossil.
If the acquisition of Fitbit goes ahead, Google will get access to the health data of around 28 million users: previously promised to offer the option to review and delete this information.
The acquisition process of Fitbit runs in the midst of conditions that are not conducive for both parties. The EU has long considered Google to run unhealthy business practices.
The results of an investigation conducted by the European Union Anti-Monopoly Commission. Since 2009, the commission representing 28 countries has conducted a thorough investigation of Google's business model.
From a series of investigations, Google was fined 1.49 billion euros (US $ 1.7 billion / Rp24 trillion). It was the third fine the EU had imposed on the search engine giant. In 2018, the fine imposed on Google broke the record, amounting to 4.34 billion euros. While the first fine is worth 2.4 billion euros in 2017.